What is Project Mercury
Media consultancy specialising in advisory services and execution for media organisations looking to expand into Asia and the Pacific or for organisations in any part of the world planning to expand into the Asia media market to take advantage of our connections with digital news outlets, newspapers and broadcasters in the region…
What Project Mercury Does
We undertake projects and client briefs related but not limited to the following
Market Research
Recruitment
Business Development
Client Management
Market Development
Sales and Lead Generation
Current and Past Engagements
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Helping international media content organisations expand into the Asia and Pacific markets. - Working with European-based video news agency acquire customers and expand into Asia. And, also to solicit support from Asia based broadcasters to cover sponsored events in the Middle East.
- Recruitment and business development for a photo news agency based in Europe
- Business development and lead generation to expand to new markets for a Southeast Asian video production company which was originally focused on content marketing.
- Market research for a leading media industry organisation to measure success of a media development programme in Indochina and other market research projects.
- Business development for a Taiwan-based video advertising technology and advertising marketplace with a focus on in-app video advertising.
- Advising a leading news agency in South Asia regarding partnership agreements – review existing relationships, introducing additional and alternative partners; ongoing advice with regards global market developments and business opportunities.
Our Geographic Coverage:
We are based in Singapore but work through partners throughout Asia and have contacts in many parts of Asia – including Australia, New Zealand, South Asia (India, Pakistan, Bangladesh and Sri Lanka), Japan, Korea, China, Taiwan and Southeast Asia.
Who We Are
Principal Consultant
Lee Kah Whye who has 30 years’ experience in the media content business, out of which 19 were spent at Reuters News Agency rotating through roles including Head of Product and Service, Asia and Head of Media, Asia.
Get in Touch with Us
How can we help?
Contact Us
Website: www.projectmercury.biz
Email: info@projectmercury.biz